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Alexa Spence
Professor in Social and Environmental Psychology at the University of Nottingham. |
My research interests lie within social and environmental psychology focusing primarily on perceptions, social interactions, and behaviour. I'm often very applied in my research, using this to explore current perceptions of topical risk issues. In particular, I am involved in research on climate change and energy issues, examining related public perceptions, issues of acceptance, and behaviour.
I completed my undergraduate degree at Strathclyde University and my PhD at the University of Nottingham. Subsequently, I held postdoctoral positions at the University of Nottingham and Cardiff University before returning to Nottingham as a permanent member of staff in 2010. I retain strong links with the Understanding Risk Research group at Cardiff University.
I currently lead the Data Donation for Climate Action (C-Dat) project and am a current co-investigator in the Horizon Digital Economy Research Institute and in the Trust in Autonomous Systems Hub.
I completed my undergraduate degree at Strathclyde University and my PhD at the University of Nottingham. Subsequently, I held postdoctoral positions at the University of Nottingham and Cardiff University before returning to Nottingham as a permanent member of staff in 2010. I retain strong links with the Understanding Risk Research group at Cardiff University.
I currently lead the Data Donation for Climate Action (C-Dat) project and am a current co-investigator in the Horizon Digital Economy Research Institute and in the Trust in Autonomous Systems Hub.
Data Donation for Climate Action
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Many people worry about climate change, but few studies have examined whether their concerns translate into actual behavioural change.
This new project Data Donation for Climate Action (C-Dat), funded by Smart Data Research UK, a UKRI programme, links supermarket loyalty-card data, donated by participants, to self-reported perceptions about food and the environment – using AI techniques to understand the difference between intentions and real world actions to close the gap. See Alexa Spence and James Goulding talking about this research at the Digital Footprints Conference in Leeds 2025 below. |
The C-Dat Team
Within the C-Dat project we are:
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